The recent presidential election has brought a wave of change that is likely to ripple through various sectors of the economy, including the real estate market in Daytona Beach, Florida. As we navigate this new landscape, real estate agents have a unique opportunity to leverage innovative marketing strategies to capitalize on emerging trends and stand out in a potentially shifting market.
Post-Election Real Estate Outlook for Daytona Beach
Historically, presidential elections have had a significant impact on real estate markets across the country. In Daytona Beach, we can expect to see some interesting developments:
1. Increased Market Activity: Elections often lead to a surge in real estate activity once the uncertainty of the campaign period subsides. This could mean more buyers entering the market in Daytona Beach.
2. Potential Interest Rate Changes: While the Federal Reserve operates independently, new economic policies can indirectly influence interest rates. This could affect mortgage affordability and, consequently, buyer demand in the Daytona Beach area.
3. Tourism-Related Property Demand: Daytona Beach’s economy heavily relies on tourism. Any post-election policies affecting travel and tourism could impact the demand for vacation rentals and second homes in the area.
4. Local Market Resilience: The Daytona Beach housing market has shown resilience, with the median home price increasing by 3.8% over the past year to $294,999. This trend may continue or accelerate depending on post-election economic policies.
Strategies for Real Estate Agents in the Post-Election Market
To make the most of the post-election real estate landscape in Daytona Beach, agents should consider the following strategies:
Embrace High-Quality Visual Marketing
In a potentially competitive market, visual appeal is crucial. Invest in professional real estate photography to make your listings stand out. High-quality images can significantly increase engagement and lead to faster sales.
Leverage Zillow 3D Home Tours
With 45% of Gen Z buyers and 41% of millennial buyers considering video tours important, creating Zillow 3D Home tours is a must. These immersive experiences allow potential buyers to explore properties virtually, which is especially valuable for out-of-town investors or those practicing social distancing. Plus… see below for information about how you can add even more value by adding a floor plan!
Incorporate Drone Photography and Video
Aerial imagery can showcase a property’s best features and its proximity to local amenities. This is particularly effective for Daytona Beach properties with attractive outdoor spaces or those near the famous beaches.
Create Detailed Floor Plans
Provide potential buyers with a clear understanding of the property’s layout by including professional floor plans in your listings. This can help buyers visualize the space and make informed decisions. A huge value we recommend to our customers is including both a Zillow 3D Tour and their Drafted Floor Plan. When you have both of these attached to your listing, you get a 7-day search placement bump on both Zillow and Trulia! That’s worth the add-on cost by itself in terms of visibility for your listing.
Produce Walkthrough Videos
Complement your still images and 3D tours with professional walkthrough videos. These can provide a more guided experience of the property, allowing you to highlight key features and create an emotional connection with potential buyers.
Optimize Online Listings
Ensure your listings are optimized for search engines by using relevant keywords, such as “Daytona Beach real estate” or “beachfront property in Volusia County.” This will help your listings appear in search results for potential buyers researching the area.
Utilize Social Media Marketing
Share your high-quality visual content across social media platforms to increase visibility. Consider using paid advertising to target specific demographics that may be interested in Daytona Beach properties. Our Marketing Kit makes it easy to create content perfect for your social media channels.
Host Virtual Open Houses
In the post-election period, some buyers may still prefer virtual options. Conduct live-streamed open houses using your professional visual content to engage with potential buyers from anywhere in the world.
Conclusion
The post-election period presents both challenges and opportunities for real estate agents in Daytona Beach. By leveraging high-quality visual marketing techniques, including professional photography, 3D tours, drone imagery, and video content, agents can differentiate their listings and attract more potential buyers. Stay informed about local market trends and be prepared to adapt your strategies as the post-election real estate landscape unfolds. With the right approach, you can turn this period of change into a time of growth and success for your real estate business in Daytona Beach.